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Is Under Armour Sweatshirts Still Popular?

Table of Contents

 

Why Did Under Armour Sweatshirts Become Popular?

Innovative Technology

Under Armour sweatshirts became popular due to their use of high-performance materials like ColdGear® and UA Tech™, which provided athletic performance and comfort.1

 

Brand Recognition

The brand quickly gained recognition through endorsements from athletes like Dwayne “The Rock” Johnson and Steph Curry, who helped propel Under Armour into mainstream sportswear.

 

Focus on Functionality

Under Armour sweatshirts were designed with athletes in mind, prioritizing moisture-wicking fabrics, durability, and thermal protection, making them essential for training sessions.

 

Technology Purpose
ColdGear® Retains body heat during cold weather
UA Tech™ Soft and breathable for all-day wear
Armour Fleece® Lightweight, insulating warmth

 

An athlete wearing a modern sweatshirt inspired by Under Armour's ColdGear® and UA Tech™, showcasing moisture-wicking fabrics and thermal protection for intense workouts, with sleek design and advanced materials for performance and comfort.

Are Under Armour Sweatshirts Still Popular in 2025?

Target Market

Under Armour continues to dominate the athletic community with its practical and durable sweatshirts, offering performance benefits for sports enthusiasts.

 

Limited Fashion Appeal

While Under Armour sweatshirts are still favored by athletes and gym-goers, they have not achieved the same level of fashion-driven popularity as Nike or Adidas in streetwear.

 

Collaborations and New Releases

The release of special edition collections, such as the Project Rock series and the Curry brand, has helped keep Under Armour relevant in niche markets.2

 

Segment Current Popularity
Fitness Enthusiasts Still a top choice for workouts
Streetwear Less dominant compared to Nike and Adidas
Special Collaborations Increased visibility through celebrity endorsements

 

An athlete wearing a sweatshirt from the Project Rock series by Under Armour, featuring moisture-wicking fabrics and thermal protection for intense workouts, with visible branding and a design reflecting strength and durability for sports enthusiasts and gym-goers.

How Do Under Armour Sweatshirts Compare to Other Brands?

Performance vs. Streetwear

Under Armour has been primarily focused on creating performance-driven products, while brands like Nike and Adidas have successfully merged fashion with functionality.

 

Fabric and Technology Comparison

Under Armour’s signature fabrics like Armour Fleece® are known for their durability and warmth, but they are often less versatile for casual streetwear looks compared to Nike or Adidas sweatshirts.

Price Comparison

Under Armour sweatshirts are priced competitively, often offering good value for their performance features, while other premium brands may demand higher prices for similar tech features.

 

Brand Performance Focus Streetwear Appeal
Under Armour High Low to Moderate
Nike High High
Adidas Medium High

 

An athlete wearing an Under Armour Armour Fleece® sweatshirt, showcasing moisture-wicking and thermal protection, contrasted with a Nike sweatshirt for a fashion-forward, streetwear-inspired look, highlighting Under Armour’s performance and price competitiveness.

Can You Create Custom Sweatshirts Like Under Armour?

Custom Sweatshirt Production

If you’re looking to create sweatshirts similar to Under Armour, you can achieve that level of quality with Bless‘s custom manufacturing services.

 

What We Offer at Bless

We offer a range of premium fabrics, including fleece, French terry, and cotton blends. We can also customize designs, logos, and fit to match your brand’s needs.

 

MOQ and Production Time

At Bless, we offer flexible Minimum Order Quantities (MOQ) starting from 100 pieces and can deliver samples in 7–10 days, with bulk production in 20–35 days.

 

Customization Feature Details at Bless
Fabric Types Fleece, French Terry, Cotton Blends
Logo/Branding Embroidery, Heat Transfer, Screen Printing
Lead Time 7–10 days for samples, 20–35 days for bulk

 

A custom sweatshirt inspired by Under Armour, made with fleece and French terry fabrics, featuring sleek, athletic details and personalized logos, showcasing a perfect blend of comfort, performance, and customization options.

Conclusion

Under Armour sweatshirts remain a solid choice for those looking for performance and comfort. While they may not dominate the fashion scene, their popularity in athletic circles continues. If you’re interested in custom designs or want to create your own high-quality sweatshirts, Bless offers the perfect solution for your needs.

Footnotes

1 Under Armour’s fabric technologies are tailored for performance, with ColdGear® keeping athletes warm in extreme conditions.

2 Celebrity collaborations with athletes like The Rock and Steph Curry have kept Under Armour’s visibility high among active consumers.