Home Categories Send inquiry

Does Nike Own Jordan?

Table of Contents

 

Who owns the Jordan Brand?

Jordan Brand as a Subsidiary

The Jordan Brand is a subsidiary of Nike, meaning Nike owns the brand while giving it a level of independence.

 

Michael Jordan’s Role

Michael Jordan receives royalties from every Jordan product sold but does not own the brand outright.

 

Brand Independence

Despite being owned by Nike, Jordan operates separately, making its own design, marketing, and business decisions.

 

Sales and Market Influence

Jordan Brand generates billions in revenue annually, contributing significantly to Nike’s overall business.

 

Aspect Details
Founded 1984 (by Nike and Michael Jordan)
Ownership Wholly owned by Nike
Michael Jordan’s Share Receives royalties but does not own the brand

A model wearing the latest Air Jordan sneakers and a sleek Jordan Brand tracksuit, captured mid-motion on a dynamic basketball court under stadium lights, emphasizing speed, power, and style.

 

How did Nike and Michael Jordan create the brand?

The Signing of Michael Jordan

In 1984, Nike signed Michael Jordan to an endorsement deal, despite his initial preference for Adidas.

 

The Release of Air Jordan 1

The first Air Jordan sneaker launched in 1985 and revolutionized basketball footwear.

 

NBA Ban Controversy

The NBA banned the Air Jordan 1 for violating uniform policies, increasing its desirability.

 

Expansion Beyond Basketball

Jordan Brand evolved beyond sports into lifestyle fashion, collaborating with designers and celebrities.

 

Year Milestone
1984 Michael Jordan signs with Nike
1985 Launch of Air Jordan 1
1997 Jordan Brand becomes a separate Nike subsidiary

A dramatic close-up of the original Air Jordan 1 sneakers in red, black, and white, displayed under stadium lights on a polished basketball court, highlighting their iconic 1980s design with cinematic lighting and rich textures.

 

Why is Jordan Brand so successful?

Legacy of Michael Jordan

Michael Jordan’s basketball legacy fuels the brand’s continued popularity.

 

Limited Edition Drops

Exclusive releases and collaborations with brands like Dior and Travis Scott drive high demand.

 

Streetwear and Fashion Influence

Jordan sneakers have become a staple in streetwear culture beyond basketball.

 

Resale Market

Rare Jordan models often resell for thousands of dollars, increasing their prestige.

 

Factor Impact
Legacy Michael Jordan’s success keeps the brand relevant
Limited Releases Creates exclusivity and high resale value

A high-fashion streetwear editorial showcasing rare Air Jordan sneakers, including Dior and Travis Scott collaborations, displayed in a luxury sneaker boutique with glass cases and moody lighting, emphasizing exclusivity and hype culture.

 

Can I customize Jordan-style apparel?

Custom Streetwear Trends

Many brands offer Jordan-inspired custom streetwear pieces.

 

Bless Custom Clothing

At Bless, we provide premium streetwear customization services.

 

Material Selection

We use high-quality fabrics like 85% nylon and 15% spandex to create luxury streetwear.

 

Production Timeline

Samples are ready in 7-10 days, and bulk orders take 20-35 days.

 

Customization Option Details
Fabric Choices 85% nylon, 15% spandex, cotton, denim
Lead Time 7-10 days for samples, 20-35 days for bulk

A model wearing a custom-designed Jordan-inspired hoodie with bold graphics, paired with luxury joggers, set against a sleek urban backdrop with neon lighting, emphasizing exclusivity and hype culture.

 

Conclusion

Jordan Brand is a subsidiary of Nike but operates independently. If you’re looking for custom Jordan-style apparel, Bless offers premium solutions.

Footnotes

* Fabric composition based on client preferences.